#BirdToTheFuture Entertains Fans While Promoting Cardinals Museum & Cardinals Archive

Cardinals Insider looks back at the team’s one-of-a-kind 53-part #BirdToTheFuture video on Instagram, complete with a behind-the-scenes photo gallery.

Cardinals Insider

With the debut of the #TheFrontOffice in September of 2013, the St. Louis Cardinals (@Cardinals) became the first MLB team, and likely first overall, to tell a story episodically using Instagram video.

The Cardinals created the instagram video series #TheFrontOffice, a mascot/mockumentary during the summer of 2013 as an experiment with social-media based brand entertainment. The Cardinals created the instagram video series #TheFrontOffice, a mascot/mockumentary during the summer of 2013 as an experiment with social-media based brand entertainment.

While the team was rolling out the new 53-episode series compliant with Instagram’s 15-second video capability starring Phyllis Smith, Fredbird, the Rally Squirrel, Cardinals players and an all-star cast from the Cardinals’ own front office, a new parody involving ‘Back to the Future’ was pitched to Ron Watermon, the Cardinals VP of Communications, by a Cardinals fan he had met during the Stand for Stan social media campaign.

Doc Crotzer - a St. Louis native & lifelong Cardinals fan who works within the television and film industry in Hollywood.  Screen credits include Glee, Sons of Anarchy, American Horror Story Doc Crotzer – a St. Louis native & lifelong Cardinals fan who works within the television and film industry in Hollywood. Screen credits include Glee, Sons of…

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