Site ads on MLB.com Blogs
Thanks for the comments pertaining to new ads on MLB.com Blogs. We care incredibly about all of our bloggers, about you. Since the launch back in April 2005 — between those drought-busting titles by the Red Sox and White Sox, before “social media” was a term — we have made numerous enhancements to make this fun and easy-to-use in functionality, style and exposure to grow your audiences. Most recently, we partnered with WordPress.com in an extensive migration, giving you a state-of-the-art MLB.com blog platform, whether on a computer or a mobile device.
For those who might not know the history of MLB.com/blogs, we originally launched as a premium service. That paid subscription model was eliminated after the first season. For a while, there was a standard ad on the bottom right panel, mostly forgotten since it was positioned so low. As noted Tuesday, it has now become necessary to slightly adjust the blog layout for our standard run-of-site advertising you always have seen throughout the MLB.com portal, of which these blogs always have been a part. This offsets escalating hosting costs and allows us to keep offering this free service for you, where you always have had exclusive rights to use official MLB logos and marks within your content.
As for a few who asked, there is not an opportunity to share ad revenue. As a point of comparison, many standard social platforms, such as Twitter and Facebook, do not share ad revenue with users from the content they create. We understand if some bloggers would prefer an ad-free environment, but in order to continue offering MLB.com Blogs at no cost, including site ads is necessary.
We understand it can be jarring to have a sudden change on your blog, which you see as your personal space. We will try in the future to communicate any changes in advance, wherever possible. Hopefully the next additions you will see will be the option for additional MLB themes, and that is something we currently are working on. I’ll let you know when I have an update on that front…and be on the lookout because our first-ever MLB.com Blogs Midseason Leaders are on the way here. Thanks – Mark